The Range Rover Velar: Filling the gap in the market

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Range Rovers are awesome, it’s just a fact. They are as brilliant on road as they are off road, they are the car to buy for the rich and famous. So it would make sense for Range Rover to flood the market with as many versions as they can think of, and they have. Whilst the Evoque isn’t to everyones taste it can certainly handle a lot more than any other small SUV on the market, and its lineage gives its buyers the confidence that it’s all the car they will ever need. Now its time to supersize it and we get the Range Rover Sport a much larger and faster off roader that took the market by storm in 2006, every footballer and their wife had to have one. And finally we get to the big daddy, the Range Rover, second to none in the off road market the Range Rover is the king of luxury and class everyone from Tom Cruise to the Queen has to have one.

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So comes the newest addition to the Range Rover collection, the Velar, named after the very first concept for the original Range Rover from 1969 the Velar sits between the Range Rover Sport and the Evoque, acting as a stepping stone between the two, not as large or powerful as the Sport but bigger and more luxurious than the Evoque. Gerry McGovern Land Rover Chief design officer says: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.” Whilst he may be overstating it a bit the Velar certainly is a new beginning for the Range Rover brand, which has been lost in a sea of Q7s, Cayennes and X5s for a while now. The Velar sees a change in the game for Range Rover and the larger Land Rover brand itself, they appear to be focusing on building great cars again rather than mimicking other companies ideas. Whilst the Velar may not be the top of the totem pole, its certainly a sign of things to come.

What do you think of the new Range Rover Velar, sound off in the comments.

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