Well known vacuum cleaner maker Dyson is looking to get into the car making business. Inventor and company founder Sir James Dyson revealed the plans late last month with the car to go on sale in 2020. Dyson says its intensions are to reduce air pollution from the source: “I committed the company to develop new battery technologies. I believed that electrically powered vehicles would solve the vehicle pollution problem.”
The new comer to the car market has stated they aim to use solid-state batteries, an improvement over the commonly used Lithium ion batteries in most electric cars today. The advantage of the solid-state batteries is that they are quicker to charge and have a higher energy density. They also run cooler and could potentially produce more power.
Dyson say that rather than a mass-market vehicle they aim to produce a car similar to its other products aimed at the technologically minded, ie: a premium market car similar to Tesla and Porsche. Dyson is not the first tech builder to go into the car market, both Apple and Google are in the race to build an electric car. Dyson has slowly been building up his car making team with a combination of car-maker executives and Dyson engineers, his team is said to have reached almost 400 people.
No stats of the car or even any design plans have been revealed as of yet but Dyson has said that the car will be built close to battery suppliers to limit costs. During the announcement Sir James Dyson took numerous shots at the UK government and other car manufactuers over the numerous ‘clean diesel’ claims they have made in the past, all of which led up to the emissions scandal: “Governments around the world have encouraged the adoption of oxymoronically designated ‘clean diesel’ engines through subsidies and grants. Major auto manufacturers have circumvented and duped clean air regulations. As a result, developed and developing cities are full of smog-belching cars, lorries and buses. It is a problem that others are ignoring.”
Personally I don’t see this project reaching anywhere, many tech companies have tried to get into the car business even going back to before the electric car was on everyone’s mind. None have been able to compete with the might of the car industry, Tesla is one of the few to break through because its sole intention was to make a car, rather than spreading their assets around making phones, search engines or vacuum cleaners.
What do you think of the Dyson making a car, will it suck (sorry I had to) let us know in the comments.
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