Super cars are a special breed, usually developed over many years with millions of pounds being spent on development to make it a world-beater, the super car is the pinnacle of motor engineering and is very easy to get wrong. If your super car doesn’t handle well has too much power or is ugly you have failed. When companies are charging more and more for these super cars you expect them to be a quality product however of the past few years the number of super cars coming out has increased massively, all from companies you’ve never heard of.
For example have any of you heard of the Arrinera Hussarya, the Tauro V8 Portago, The Devel Sixteen, the Ikeya Formula IF02RDS, the Apollo Intesa Emozione, the Dallera Stradale, the Aspark Owl, the Vencer Sarthe, the Mazanti Evantra Millecavalli, or the Glickenhaus SCG 004S. No I thought not, just because you’ve made your name out of scrabble tiles doesn’t mean you can make a super car. And guess what every single one of the cars I’ve just listed will fail. Yes they may sell one, maybe even two cars but they will never have the prestige, technical knowhow or appeal of a Ferrari, Aston Martin or McLaren. But why won’t they succeed, Ferrari had to start somewhere, all manufacturers did, well many manufacturers started out in racing, the previously mentioned Ferrari, McLaren and even Bugatti started out on the track then transitioned over to road cars.
Running a race team with your name on it builds up a reputation and a fandom of that brand, particularly if you are successful, also you build up a knowledge base of engineers who can then transfer those expertise onto the roads, take Red Bull for example. Fifteen years ago it would be laughable to think an energy drink manufacturer would be able to build a respectable road car, but four F1 world championships later Red Bull are working directly with Aston Martin on the new Valkyrie hyper car and I wouldn’t be surprised to see their own Red Bull branded road car announced by 2025. What these no name manufacturers have done is essentially take an engine from another manufacturer stick it in a weird looking carbon fibre body and expected it to be successful, when in actuality what they have is nothing more than a glorified kit car.
When somebody drives up in a super car everybody should be able to tell just by looking at the car what it is, the question when the driver gets out shouldn’t be “What is that?” it should be “Can I have a go?” these no name manufacturers won’t be remembered in 5 years let alone the rest of history.
What do you think of the sudden rise of random supercars, let us know in the comments
Please Like, Share and Follow