Just 300 anniversary edition Mini convertibles will be built to celebrate 25 years since the first ever convertible Mini (then run by Rover) but what’s so special about this anniversary edition, Mini have after all been building Mini convertibles ever since that first car rolled off the production line. Well on the surface not much has changed over the standard car. All 300 cars will be painted Starlight Blue with contrasting white bonnet stripes. The list of standard items is basically the standard Minis ‘chilli’ pack, which comes with a full Harman Kardon sound system, and a top spec sat nav. The roof of the Mini convertible anniversary car does come with the Union Jack printed into the canvas but this is also available on the standard car.
So what is the difference between this and the standard car, pretty much nothing the only difference I could find was the Mini Convertible comes with some nice grey leather seats that aren’t available on the other cars. It’s just another excuse for Mini to sell you a more expensive car, and this car is nearly £10,000 more expensive than the standard Mini Convertible, which I think you’ll agree is absolutely ridiculous for a car that is not unique in any noticeable way. This limited edition car is just another badge special, a car BMW have stuck a badge on that means they can charge more and more money for. It is absolutely ridiculous.
This is a dangerous trend that is growing exponentially as the years go on. Companies are conning customers into spending more for a limited edition car that is in fact available already straight off the production line. I know this will fall on deaf ears and all 300 Mini anniversary convertibles will walk out of the showroom in seconds but do not support this. Soon enough we will all have a badge on our cars that says limited edition and yet all the cars will look sound and drive exactly the same.
What do you think of Mini’s latest badge special car the Anniversary Convertible, let us know in the comments.
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