Rolls Royce takes aim at Bentley

Rolls Royce Phantom 9You may be pleased to hear that this week I’m not going to talk about electric cars, emissions or even the electric revolution. What I am going to talk about is the shots Rolls Royce CEO took at Bentley this week. Age old rivals Rolls and Bentley have been battling it out for the king of luxury for decades. But it’s a war that for the past ten years Rolls have been winning and Rolls Royce CEO Torsten Mueller-Oetvoes puts it down to the fact that Rolls Royce aren’t taking the base for its cars from lesser manufacturers.

Bentley BentaygaIt’s true the Bentley of today has taken the Audi Q7 and put a new set of clothes on it to call it the Bentayga, but this is the first major shot heard from Rolls in a long while. Most car companies will remain polite about their competition saying things like, “we enjoy the competition and wish them every success” meanwhile behind the scenes they are plotting every way to put them out of business.

Rolls Royce Phantom 23Mueller-Oetvoes made these comments at the European launch of the new Rolls Royce Phantom VIII, saying: “We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively. You don’t want a camouflaged Q7 in that segment. You want to have a true Rolls-Royce.” What this means is that all new Rolls Royces will have their own bespoke underpinning rather than sharing them with the likes of the BMW 7 series which was the basis for the original Ghost.

Rolls Royce Phantom 21

Rolls are calling this new idea the ‘Architecture of Luxury’ and can be seen in the Phantom VIII, new SUV the Cullinan and future generations of the Ghost, Dawn and Wraith. In a press release about the new Phantom VIII whilst not mentioning them by name Rolls went as far to say, “No future Rolls-Royce will be of monocoque construction as used by mass-manufacturers and some mass-luxury brands.”

Bentley Continental GTRolls are determined to be the only Luxury car brand there is even if it means tearing down their competition with hurtful words. Bentley are transitioning away from the Audi platform over to the Porsche platform but seems to refuse to make a fully bespoke luxury car of their early years, Bentleys market has changed, the Continental GT is proof their aim is footballers not Lords and Ladies.

What do you think of the luxury battle between Bentley and Rolls Royce, let us know in the comments.

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The Geneva Motorshow

Apologies for the lateness of this post this is due to the Geneva Motor show last week and I didn’t want to miss anything so I will give you an extra long post now.

Geneva 1

First of all I want to talk about Aston Martin, lately I’ve felt that Aston has been trundling along just fine, the trouble is a lot of their cars are the same they all have the same 6.0 litre V12 although giving slightly different power each time, and their cars look roughly similar to the DB9. Vantage, mini DB9, Vanquish, expensive DB9, One 77, expensive DB9 and of course the DBS is a DB9 sport and with their new car shown of at Geneve we finally have a track day DB9, its called the Vulcan and isn’t road legal. Think of it in the same light as the Ferrari FXX or the Pagani Zonda R.

Geneva 3

Secondly we have the new Koenigsegg Regera a car with monstrous power (1782BHP to be exact) from a hybrid V8 with three electric motors attached. I think we have come to the point when I have to say is that really necessary almost 1800BHP and it only goes 0-62 in 3.2 seconds and up to 250MPH in 20 seconds, the Veyron has already done that and shocked the world when it did, it doesn’t need doing again. Also apparently according to Andreas Petre, Koenigsegg’s director of sales in Asia, Middle East, Africa and Oceana, it wouldn’t be difficult to drive on the road: “It has very sophisticated ESP, traction control, active chassis and aerodynamics. It’s like a very fast Tesla with a beautiful sound.” I doubt that very much so.

Geneva 4

McLaren showed off an update to the 650S already, they call it the 675LT(LT referring to F1 long tail of the past) and its supposed to be a harder faster version of the 650S. It’s said to go 0-62 in 2.9 seconds (see Koenigsegg you’ve already been beaten) with a devil enticing 666BHP from a twin turbo V8. The 675LT is also lighter than the 650S, with a dry weight of 1280KG it weighs 100KG less. Only 500 are set to be sold worldwide for a easily affordable £259,500. (Right where’s my checkbook)

Geneva 2

Porsche showed off the old 911 GT3, sorry the new GT3 (so hard to tell the difference these days) with a 4.0 litre 6 cylinder engine it produces 493BHP. After that its essentially the same old story, fast version of fast car that goes fast blah blah blah.

Geneva 5

Anyway Bentley have brought a nice new Aston Martin shaped car to Geneva in the EXP 10 Speed 6 and I have to say I really don’t like the front end of this car, it looks like that hideous Japanese Mitsuoka Arochi that nobody cared about. The Speed 6 is to go one sale within the next 3 years alongside the Continental GT for £120,000. Bentley says it will be a hybrid, however it is more likely to use the same 4.0 litre V8 used in other Bentleys.

Geneva 6

In other news Morgan revealed another car from their past in the Aero 8, they say its all new however it looks suspiciously like the old Aero 8 right down to the cross eyes. It also uses the same engine a BMW sourced V8 that other Morgan’s used. So it looks as if they have brought a car back from the past, who would’ve expected that from Morgan.

Photos courtesy of Autocar

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