You may be pleased to hear that this week I’m not going to talk about electric cars, emissions or even the electric revolution. What I am going to talk about is the shots Rolls Royce CEO took at Bentley this week. Age old rivals Rolls and Bentley have been battling it out for the king of luxury for decades. But it’s a war that for the past ten years Rolls have been winning and Rolls Royce CEO Torsten Mueller-Oetvoes puts it down to the fact that Rolls Royce aren’t taking the base for its cars from lesser manufacturers.
It’s true the Bentley of today has taken the Audi Q7 and put a new set of clothes on it to call it the Bentayga, but this is the first major shot heard from Rolls in a long while. Most car companies will remain polite about their competition saying things like, “we enjoy the competition and wish them every success” meanwhile behind the scenes they are plotting every way to put them out of business.
Mueller-Oetvoes made these comments at the European launch of the new Rolls Royce Phantom VIII, saying: “We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively. You don’t want a camouflaged Q7 in that segment. You want to have a true Rolls-Royce.” What this means is that all new Rolls Royces will have their own bespoke underpinning rather than sharing them with the likes of the BMW 7 series which was the basis for the original Ghost.
Rolls are calling this new idea the ‘Architecture of Luxury’ and can be seen in the Phantom VIII, new SUV the Cullinan and future generations of the Ghost, Dawn and Wraith. In a press release about the new Phantom VIII whilst not mentioning them by name Rolls went as far to say, “No future Rolls-Royce will be of monocoque construction as used by mass-manufacturers and some mass-luxury brands.”
Rolls are determined to be the only Luxury car brand there is even if it means tearing down their competition with hurtful words. Bentley are transitioning away from the Audi platform over to the Porsche platform but seems to refuse to make a fully bespoke luxury car of their early years, Bentleys market has changed, the Continental GT is proof their aim is footballers not Lords and Ladies.
What do you think of the luxury battle between Bentley and Rolls Royce, let us know in the comments.
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BMW are set to bring back the 8 Series by 2020 but don’t expect to big sporting brute we saw in the 90’s the new 8 Series has put on a bit of weight in its retirement and is aiming to take on the likes of the Mercedes S-Class coupe and the Bentley Continental GT and not to mention the Rolls Royce Wraith. The 8 Series has been put forward to BMW bosses as a two door but also a four door similar to the BMW M6 Gran Coupe.
Whilst many would love to see BMW return to the old days of creating super cars like the M1 and the 8 Series, its unlikely to happen any time soon, the only super car we’ll get anything close to is the BMW i8 and the new 8 Series is looking bigger uglier and most of all slower than the previous model. The sleek styling is hiding a luxury coupe rather than the svelte light weight sports car we all really want.
Mercedes has seen a lot of success with the new S-Class coupe. A car for those of us who want the luxury of an S-Class but also love to drive, and drive fast. Whilst BMW 7 Series sales have plummeted with BMW only shifting 36,364 compared to 125,000 S-Class models. BMW hope that the 8 series will be a new beginning for BMW, however if the 8 series is indeed launched in 2020 it will likely be going up against a new S-Class, it all feels too little too late for BMW.
Photos courtesy of Autocar
So Rolls Royce has decided to make a 4×4, what the hell. It seems that no car company can do what I want them to do at the moment. BMW have started to damage the Rolls name now. First the Wraith, I can guarantee Charles Rolls and Henry Royce would never have allowed a ‘sporty’ Roller. And now with a 4×4 on the way they must be turning in their graves.
Rolls used to be a maker of bespoke luxury cars, cars that were unrivalled both in comfort and attention to detail and it seemed that BMW would continue that philosophy when they brought back the Phantom way back in 2003. It was, and still is a class leader in luxury automobiles.
It feels as though these cheap facsimiles are tarnishing Rolls Royce’s legacy I don’t believe the Ghost, Wraith and this new 4×4 will be remembered in 50 years time, the Phantom however will.
Rolls Royce are also avoiding calling the 4×4 an SUV despite the fact that is clearly will be, and will be competing with Bentley’s new SUV the Bentayga which is to be released later this year. The engine for the new 4×4 will likely be an adapted version of the 6.8 litre V12 from the Phantom.
What I really hope is that the new 4×4 won’t be just a rebodied X5 like the Ghost was a rebodied 7 series that would truly be the final nail in the coffin.